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Random: January 2009 Archives
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One of my friends in the media passed me a leaflet last week, a Morrisons tract designed to persuade me that they only use happy chickens which get to live normal lives. Here's the cover, which should really have been called Come and meet the meat...
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Inside, however, we see what this actually means. Those normal avian lives include.. playing football.
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I know it looks like I've Photoshopped that ball into the picture but the original is available for inspection. Oddly, the text contains no explanation, which makes me think it's as realistic and accurate as this chicken-football video, and that the reality of Morrisons' average chicken's life is still likely to be more like this.